Huda Beauty’s Ube Collection: A Sweet Treat for the Beauty World?

When it comes to makeup innovation, Huda Beauty has a reputation for pushing boundaries. Their latest launch, the Ube Collection, is a bold homage to ube—a Filipino dessert known for its vibrant purple hue and sweet flavor. This limited-edition collection consists of three products designed to embrace a frosty lilac color story, offering a fresh twist to the beauty world. But is this collection a must-have? Let’s dive into an expert review.

The Collection Breakdown

The Ube Collection includes:

1. Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake

This lilac-tinted setting powder is designed to brighten and neutralize yellow undertones, creating a radiant and smooth complexion.

2. Blush Filter in Ube Cream

A liquid blush with a soft lilac hue that promises a youthful, dewy finish while delivering a fresh pop of color to the cheeks.

3. Faux Filler Lip Gloss

A high-shine gloss with a hint of lilac that enhances the lips while providing a plumping effect.

First Impressions as a Makeup Artist

Huda Beauty’s Ube Collection caught my attention for its daring concept. Lilac is not your typical go-to shade, especially in complexion products. But for those looking to step outside their beauty comfort zone, it’s a striking option.

Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake

This finely milled powder feels luxurious and applies beautifully, blurring imperfections while setting makeup. Its lilac tint effectively brightens the under-eye area and counteracts yellow undertones, making it particularly flattering on medium to tan skin tones. However, fairer complexions might find the color too stark, and deeper tones may need to layer it for the desired effect.

Blush Filter in Ube Cream

The liquid blush formula is a dream—blendable, buildable, and perfect for creating a natural flush. The lilac hue brings a modern twist, offering a fresh and unique finish. That said, it may appear ashy on cooler undertones or very deep skin tones if not layered properly.

Faux Filler Lip Gloss

The gloss is stunning, with a comfortable, non-sticky formula and a glass-like finish. The lilac tint, however, is subtle and better suited for layering over other lip colors. While it complements the collection’s theme, it doesn’t make as bold a statement as the other products.

Pros & Cons

Pros:

• Innovative Concept: The lilac tones are a refreshing departure from traditional shades, offering a playful yet sophisticated look.

• High-Quality Formulas: True to Huda Beauty’s reputation, the textures are luxe, blendable, and long-wearing.

• Cultural Connection: The ube inspiration adds a meaningful and personal touch to the collection’s story.

Cons:

• Shade Limitations: While the lilac hues are beautiful, they may not flatter all skin tones equally. Cooler undertones or fair complexions might struggle to make them work.

• Learning Curve: Incorporating lilac into everyday makeup requires experimentation and skill, especially for those unfamiliar with the shade.

• Limited Availability: As a limited-edition collection, it might be hard to restock once it’s sold out.

Final Verdict

Huda Beauty’s Ube Collection is a bold and exciting addition to any makeup lover’s arsenal. It challenges traditional beauty norms, proving that lilac isn’t just for spring florals—it’s a versatile shade with the potential to brighten and elevate your look. While it may not be universally flattering, those with medium to tan skin tones and warm undertones will likely find it particularly transformative.

For makeup artists and beauty enthusiasts eager to experiment with new color palettes, the Ube Collection is worth adding to your cart. However, if you’re unsure about lilac or have cooler undertones, consider testing the products before committing.

Huda Kattan’s latest launch is a sweet tribute to creativity and culture, bringing a delicious dessert-inspired color story to life. The real question is: Are you ready to embrace the lilac trend?